In the global fashion industry, especially in jeans (denim) production, giving the fabric that iconic faded, vintage look and soft texture requires serious industrial expertise. This process, which has been done using chemical bleaches for years, has now completely given way to natural methods with increasing environmental awareness. The global power of the Ertaş Group in mining, Pumice World, is the biggest supporter of sustainable fashion in denim washing (stone-washing) processes with its high-quality and carefully calibrated volcanic pumice stones offered to the textile industry.
Flawless Volcanic Abrasion in Denim Stone-Washing
Pumice stone is used to slightly lighten the color of the fabric and soften the threads during the washing of jeans and denim jackets in industrial washing machines. As textile pumice tumbles in the machine with the fabric, it gently abrades the dye (indigo) on the surface without damaging the cotton fibers. Pumice World products, with their rounded sharp edges and structure specially screened for textiles, strictly prevent unwanted tearing or regional deformations in the fabric. This homogeneous abrasive power provides the standard quality sought by denim brands worldwide.
Ecological Production and Sustainable Fabric Processing
Today's leading clothing brands demand "zero toxic waste" and "green production" certificates in their supply chains. While fabric bleaching processes using chemical enzymes or acids poison wastewater, volcanic pumice causes no harm to the environment with its 100% natural structure. In addition, thanks to its high water retention capacity, it traps the water and natural softeners in the washing drum and allows them to penetrate the fabric evenly. The use of natural textile stone reduces wastewater treatment costs and makes it easier for factories to comply with ecological standards (e.g., ZDHC).
Why Pumice World in Textile Washing Facilities?
- Homogeneous Calibration: Uniformly sized stones completely free of foreign substances and sharp corners that could damage the machine drum or the texture of the fabric.
- High Abrasive Quality: A long-lasting volcanic structure that does not quickly crumble and turn into mud during washing, thanks to its light but extremely durable nature.
- Eco-Friendly Fashion: A 100% organic solution that minimizes chemical use, does not create toxic wastewater, and directly contributes to the sustainability goals of brands.
To add that perfect vintage touch you desire to your denim collections and to renew your production lines with an eco-friendly vision, secure your raw material supply with Pumice World quality. Add naturalness to fashion with the assurance of the Ertaş Group.